diff --git a/README.md b/README.md
index 0acf435201..0c901f3e37 100644
--- a/README.md
+++ b/README.md
@@ -136,6 +136,7 @@ and tools.
 - `shaders`:               Shaders used by `filamat` and `matc`
 - `third_party`:           External libraries and assets
   - `environments`:        Environment maps under CC0 license that can be used with `cmgen`
+  - `models`:              Models under permissive licenses
   - `textures`:            Textures under CC0 license
 - `tools`:                 Host tools
   - `cmgen`:               Image-based lighting asset generator
diff --git a/third_party/helmet/FlightHelmet.bin b/third_party/models/helmet/FlightHelmet.bin
similarity index 100%
rename from third_party/helmet/FlightHelmet.bin
rename to third_party/models/helmet/FlightHelmet.bin
diff --git a/third_party/helmet/FlightHelmet.gltf b/third_party/models/helmet/FlightHelmet.gltf
similarity index 100%
rename from third_party/helmet/FlightHelmet.gltf
rename to third_party/models/helmet/FlightHelmet.gltf
diff --git a/third_party/helmet/FlightHelmet_baseColor.png b/third_party/models/helmet/FlightHelmet_baseColor.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_baseColor.png
rename to third_party/models/helmet/FlightHelmet_baseColor.png
diff --git a/third_party/helmet/FlightHelmet_baseColor1.png b/third_party/models/helmet/FlightHelmet_baseColor1.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_baseColor1.png
rename to third_party/models/helmet/FlightHelmet_baseColor1.png
diff --git a/third_party/helmet/FlightHelmet_baseColor2.png b/third_party/models/helmet/FlightHelmet_baseColor2.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_baseColor2.png
rename to third_party/models/helmet/FlightHelmet_baseColor2.png
diff --git a/third_party/helmet/FlightHelmet_baseColor3.png b/third_party/models/helmet/FlightHelmet_baseColor3.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_baseColor3.png
rename to third_party/models/helmet/FlightHelmet_baseColor3.png
diff --git a/third_party/helmet/FlightHelmet_baseColor4.png b/third_party/models/helmet/FlightHelmet_baseColor4.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_baseColor4.png
rename to third_party/models/helmet/FlightHelmet_baseColor4.png
diff --git a/third_party/helmet/FlightHelmet_normal.png b/third_party/models/helmet/FlightHelmet_normal.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_normal.png
rename to third_party/models/helmet/FlightHelmet_normal.png
diff --git a/third_party/helmet/FlightHelmet_normal1.png b/third_party/models/helmet/FlightHelmet_normal1.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_normal1.png
rename to third_party/models/helmet/FlightHelmet_normal1.png
diff --git a/third_party/helmet/FlightHelmet_normal2.png b/third_party/models/helmet/FlightHelmet_normal2.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_normal2.png
rename to third_party/models/helmet/FlightHelmet_normal2.png
diff --git a/third_party/helmet/FlightHelmet_normal3.png b/third_party/models/helmet/FlightHelmet_normal3.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_normal3.png
rename to third_party/models/helmet/FlightHelmet_normal3.png
diff --git a/third_party/helmet/FlightHelmet_normal4.png b/third_party/models/helmet/FlightHelmet_normal4.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_normal4.png
rename to third_party/models/helmet/FlightHelmet_normal4.png
diff --git a/third_party/helmet/FlightHelmet_occlusionRoughnessMetallic.png b/third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_occlusionRoughnessMetallic.png
rename to third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic.png
diff --git a/third_party/helmet/FlightHelmet_occlusionRoughnessMetallic1.png b/third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic1.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_occlusionRoughnessMetallic1.png
rename to third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic1.png
diff --git a/third_party/helmet/FlightHelmet_occlusionRoughnessMetallic2.png b/third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic2.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_occlusionRoughnessMetallic2.png
rename to third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic2.png
diff --git a/third_party/helmet/FlightHelmet_occlusionRoughnessMetallic3.png b/third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic3.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_occlusionRoughnessMetallic3.png
rename to third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic3.png
diff --git a/third_party/helmet/FlightHelmet_occlusionRoughnessMetallic4.png b/third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic4.png
similarity index 100%
rename from third_party/helmet/FlightHelmet_occlusionRoughnessMetallic4.png
rename to third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic4.png
diff --git a/third_party/helmet/README.md b/third_party/models/helmet/README.md
similarity index 100%
rename from third_party/helmet/README.md
rename to third_party/models/helmet/README.md
diff --git a/third_party/lucy/README b/third_party/models/lucy/README
similarity index 100%
rename from third_party/lucy/README
rename to third_party/models/lucy/README
diff --git a/third_party/lucy/lucy.obj b/third_party/models/lucy/lucy.obj
similarity index 100%
rename from third_party/lucy/lucy.obj
rename to third_party/models/lucy/lucy.obj
diff --git a/third_party/shader_ball/LICENSE b/third_party/models/shader_ball/LICENSE
similarity index 100%
rename from third_party/shader_ball/LICENSE
rename to third_party/models/shader_ball/LICENSE
diff --git a/third_party/shader_ball/README.md b/third_party/models/shader_ball/README.md
similarity index 100%
rename from third_party/shader_ball/README.md
rename to third_party/models/shader_ball/README.md
diff --git a/third_party/shader_ball/shader_ball.mtl b/third_party/models/shader_ball/shader_ball.mtl
similarity index 100%
rename from third_party/shader_ball/shader_ball.mtl
rename to third_party/models/shader_ball/shader_ball.mtl
diff --git a/third_party/shader_ball/shader_ball.obj b/third_party/models/shader_ball/shader_ball.obj
similarity index 100%
rename from third_party/shader_ball/shader_ball.obj
rename to third_party/models/shader_ball/shader_ball.obj
diff --git a/web/samples/CMakeLists.txt b/web/samples/CMakeLists.txt
index aa3fb9806c..a33dbed2a8 100644
--- a/web/samples/CMakeLists.txt
+++ b/web/samples/CMakeLists.txt
@@ -85,21 +85,21 @@ add_ktxfiles("assets/models/monkey/metallic.png" "metallic_etc.ktx" "${ETC_R11_A
 add_ktxfiles("assets/models/monkey/ao.png" "ao.ktx" "--grayscale")
 add_ktxfiles("assets/models/monkey/ao.png" "ao_etc.ktx" "${ETC_R11_ARGS}")
 
-add_pngfile("third_party/helmet/FlightHelmet_baseColor.png" "FlightHelmet_baseColor.png")
-add_pngfile("third_party/helmet/FlightHelmet_baseColor1.png" "FlightHelmet_baseColor1.png")
-add_pngfile("third_party/helmet/FlightHelmet_baseColor2.png" "FlightHelmet_baseColor2.png")
-add_pngfile("third_party/helmet/FlightHelmet_baseColor3.png" "FlightHelmet_baseColor3.png")
-add_pngfile("third_party/helmet/FlightHelmet_baseColor4.png" "FlightHelmet_baseColor4.png")
-add_pngfile("third_party/helmet/FlightHelmet_normal.png" "FlightHelmet_normal.png")
-add_pngfile("third_party/helmet/FlightHelmet_normal1.png" "FlightHelmet_normal1.png")
-add_pngfile("third_party/helmet/FlightHelmet_normal2.png" "FlightHelmet_normal2.png")
-add_pngfile("third_party/helmet/FlightHelmet_normal3.png" "FlightHelmet_normal3.png")
-add_pngfile("third_party/helmet/FlightHelmet_normal4.png" "FlightHelmet_normal4.png")
-add_pngfile("third_party/helmet/FlightHelmet_occlusionRoughnessMetallic.png" "FlightHelmet_occlusionRoughnessMetallic.png")
-add_pngfile("third_party/helmet/FlightHelmet_occlusionRoughnessMetallic1.png" "FlightHelmet_occlusionRoughnessMetallic1.png")
-add_pngfile("third_party/helmet/FlightHelmet_occlusionRoughnessMetallic2.png" "FlightHelmet_occlusionRoughnessMetallic2.png")
-add_pngfile("third_party/helmet/FlightHelmet_occlusionRoughnessMetallic3.png" "FlightHelmet_occlusionRoughnessMetallic3.png")
-add_pngfile("third_party/helmet/FlightHelmet_occlusionRoughnessMetallic4.png" "FlightHelmet_occlusionRoughnessMetallic4.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_baseColor.png" "FlightHelmet_baseColor.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_baseColor1.png" "FlightHelmet_baseColor1.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_baseColor2.png" "FlightHelmet_baseColor2.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_baseColor3.png" "FlightHelmet_baseColor3.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_baseColor4.png" "FlightHelmet_baseColor4.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_normal.png" "FlightHelmet_normal.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_normal1.png" "FlightHelmet_normal1.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_normal2.png" "FlightHelmet_normal2.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_normal3.png" "FlightHelmet_normal3.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_normal4.png" "FlightHelmet_normal4.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic.png" "FlightHelmet_occlusionRoughnessMetallic.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic1.png" "FlightHelmet_occlusionRoughnessMetallic1.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic2.png" "FlightHelmet_occlusionRoughnessMetallic2.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic3.png" "FlightHelmet_occlusionRoughnessMetallic3.png")
+add_pngfile("third_party/models/helmet/FlightHelmet_occlusionRoughnessMetallic4.png" "FlightHelmet_occlusionRoughnessMetallic4.png")
 
 # Convert OBJ files into filamesh files.
 function(add_mesh SOURCE TARGET)